History and Mission Statement 

 Anheuser-Busch vision and mission statement 

Our vision:

Through all of our products, services and relationships, we will add to life's enjoyment.

Our mission:

• Be the world's beer company


• Enrich and entertain a global audience


• Deliver superior returns to our shareholders

Anheuser-Busch and Bud Light history

Anheuser-Busch is a company associated with a large portfolio of alcoholic beverages, particularly known for beer. In 1860, Eberhard Anheuser, after immigrating from Germany, bought out the other investors of the Bavarian Brewery where he had been part owner, renaming it E. Anheuser & Co. Adolphus Busch met Anheuser shortly thereafter and was introduced to his daughter, whom he married. After their marriage, Busch went to work for Anheuser, and later purchased half of the business.

Busch and his friend, Carl Conrad, created an American style lager beer and coined the “Budweiser”. In 1879 the company was renamed the Anheuser-Busch Brewing Association, and Busch became president the following year when Anheuser died.

Anheuser Busch became renowned for its innovation, including the use of pasteurization, to extend shelf life, artificial refrigeration and refrigerated rail cars, which allowed the beer to be distributed across the country, and the innovation of countless new beers.

Anheuser-Busch first introduced a light beer in 1973, Anheuser-Busch Natural Light, which was their response to the newly released, and popular, Miller Light. Anheuser-Busch Natural Light was initially born out of fear that line extensions would be the death of a brand. Later renamed Natural Light, it would be a decade later before Bud Light was born. Bud Light was introduced nationally in 1982. With a lighter flavor, 110 calories, and 4.2% alcohol by volume, Bud Light grew quickly in popularity and is now the number one selling beer in America. In addition to its record breaking sales, Bud Light sponsors many sporting events including the NFL and UFC and is renowned for its innovative and popular advertising.